Jakarta, May 8, 2017. Aware of the important role of the environment and surrounding community in supporting the company's sustainability, Avian Brands is responsible for carrying out social activities that focus on community needs. Avian Brands' commitment to providing added value to the Indonesian people is realized through continuously implemented Corporate Social Responsibility (CSR) programs.
The CSR program titled “Colorful Thousand Islands Tourism Village” was previously successfully held in Balikpapan-East Kalimantan. This time, Avian Brands once again held a similar success through the “Colors for Jakarta” program, as a form of support for government programs and the capital city of DKI Jakarta.
Novi Christiana, Deputy Marketing Director of Avian Brands, explained that the “Colors for Jakarta” CSR program is our form of support for our beloved capital city Jakarta, in realizing environmental and community improvement and progress. The “Colors for Jakarta” program is also expected to help government officials create decent housing in the capital city of Jakarta.”
The “Colors for Jakarta” program will be divided into two main agendas. First is to provide training to 289 Freelance Daily Workers (PHL) of the RAINBOW Troops, and second is to contribute to realizing the 83 Home Renovation program in the Cilincing Urban Village area, which will be carried out by the 289 PHL who have participated in the training.
In this CSR activity, Avian Brands donated 16,000 kg of paint, 52,000 kg of Instant Mortar Cement, supporting materials, and experts during the training, as well as providing Certificates to training participants.
The launch of the “Colors for Jakarta” CSR program was also held simultaneously with the PHL Training Ceremony & Inauguration and the signing of a Cooperation Agreement between Avian Brands, represented by Ms. Novi Christiana as Deputy Marketing Director of Avian Brands, and the DKI Jakarta Provincial Government. The ceremony and the signing of the cooperation agreement were also witnessed and inaugurated directly by the Governor of Jakarta, Mr. Basuki Tjahaja Purnama.
PHL Training
Through the “Colors for Jakarta” CSR program, a very significant contribution is ensured for the people of Jakarta. One of them is to help improve the quality and performance of PHL through a Special Training program. It is hoped that this training will be able to increase the work productivity value of PHL in the future.
Novi Christiana also stated, “Besides PHL becoming trained and ready-to-use personnel, we hope this training can also have a long-term impact on improving the economy and community income, certainly with the skills they already possess. Including, its indirect impact is minimizing unemployment.”
Regarding the material for the Special Training Program to be given to PHL, Avian Brands will present a number of materials such as Basic Painting Application, Introduction to Special Paint Products such as Wood, Iron, Concrete, and Walls, up to Instant Cement and waterproofing
The training will be held in two sessions, namely Theory and Practice. During the training, it will be supported by several flagship Avian Brands products, including Avitex Interior Wall Paint, Avitex Exterior Wall Paint, Avitex Alkali Resisting Primer, Avian Wood & Iron Paint, No Drop Anti-Leak Coating Paint, and Giant Mortar instant cement.
Training participants from several areas in North, East, West, and Central Jakarta will be divided into five training waves for theory and direct practical work assistance in one of Jakarta's apartment (rusun) areas per Administrative City.
“On this occasion, we also provide assistance in the form of experts in their field who will train the PHL, provide training tools, and give certification to those who have participated in the training,” explained Novi.
83 Cilincing Jakarta Home Renovations
The care provided by Avian Brands with the DKI Jakarta Provincial Government is a continuation of the CSR program titled ‘Colors for Jakarta”. This CSR program is aimed at selected Jakarta communities. It also serves as support to realize the working program objective of the Governor of DKI Jakarta to transform inadequate homes in Jakarta into livable ones, maintaining their beauty with the colors of Avian Brands.
The Home Renovation implementation by Avian Brands will begin in mid-May 2017, with a completion target until September 2017.
During the PHL Training & Home Renovation program, the DKI Jakarta Government designed the creation of a building materials e-catalog to facilitate education and procurement of needed building materials. Thus, certified PHL or the DKI Jakarta Provincial Government agencies can easily purchase Avian Brands paint materials, complete with price information and purchase locations.
Avian Brands, of course, welcomes and appreciates the presence of the e-catalog designed by the DKI government. “The e-catalog not only serves to provide convenience for PHL, Avian Brands is also facilitated and given the opportunity to socialize all products and procure the products needed for the Home Renovation program or future DKI Provincial Government projects,” concluded Novi.
