Jakarta, July 1, 2022 – Avian Brands officially announced international action actor, Joe Taslim, as brand ambassador for its premium exterior paint product, Sunguard All-In-One. Joe Taslim was chosen as brand ambassador due to his tough, responsible, and dependable persona, which aligns with the characteristics of Sunguard All-In-One with UV Shield Pro.
“If Sunguard All-In-One were to be personified, Joe Taslim would be the one. Everyone knows Joe's toughness as a judo athlete and action actor. Similarly, Sunguard All-In-One is able to provide complete protection for exterior house walls in all weather conditions,” explained Ruslan Tanoko, Vice President Director of Avian Brands. “We hope that the collaboration between Avian Brands and Joe Taslim as our brand ambassador can last a long time and have a positive impact. We believe Joe can represent Sunguard All-In-One well and can elevate the quality of our premium paint product to an even higher level,” he added.
The full protection of Sunguard All-In-One lies in its continuously developed formulation, adapted to Indonesia's weather conditions, especially in combating scorching sun. Sunguard All-In-One is now equipped with UV Shield Pro, which can reflect up to 90% of the sun's infrared rays, thereby helping to lower the indoor temperature by up to 5° Celsius. Furthermore, UV Shield Pro works to repel the sun's UV rays, keeping the wall paint color vibrant for up to 15 years. "We use polymers with self-cross link technology, where the polymer bonds in this paint actually become stronger when exposed to UV light. This is what allows Sunguard All-In-One to provide protection for up to 15 years," explained Angelica Tanisia Jozar, Research, Development, & Innovation Director of Avian Brands.
“Whether we realize it or not, sunlight can also have a detrimental effect on homes. We certainly want our house paint color to always look good, right? That’s why I chose Sunguard All-In-One to combat the scorching sun,” added Joe Taslim.
“We formulated Sunguard All-In-One with superior quality color pigments that are resistant to sunlight exposure and weather, ensuring the exterior wall paint color remains vibrant for up to 15 years. You can even choose from over 10,000 color options for this product,” Angel continued.
Hairline cracks caused by extreme weather exposure or ground surface shifts often create openings for rainwater, air humidity, or carbon dioxide (CO2) to enter the wall structure, leading to damage to walls and building structures. With its elastomeric content, the latex in Sunguard All-In-One can stretch more than 150% to prevent the appearance of hairline cracks and keep walls performing at their best.
Sunguard All-In-One premium exterior wall paint is available in 3 packaging sizes: 1 liter, 2.5 liters, and 20 liters. Prices range from Rp 200,000 to Rp 3,000,000, depending on the chosen size and color. Sunguard All-In-One can also be found at your nearest building materials store or supermarket and your favorite e-commerce platform.
On the same occasion, Joe Taslim recounted how he was also involved in the development stage of the advertising concept. “I learned about the advantages of Sunguard All-In-One and I was amazed by this product’s capabilities. Afterwards, we brainstormed before the shooting process. We discussed how the toughness of this product could be conveyed in an engaging way. And we are very satisfied with the idea. You will see a new Sunguard All-In-One advertisement that is different from other paint advertisements. And this ad will be the coolest paint ad, I think. Wait for it!” said Joe Taslim. The latest Sunguard All-In-One advertisement will soon air on television and digital platforms.
***A Glimpse into PT Avia Avian Tbk
PT Avia Avian Tbk. was established in 1978 as an integrated paint manufacturing company. Known as Avian Brands, the Company has produced and sold a range of architectural solution products used in home construction. Some of the products produced by AVIA include wall paints, waterproof coating paints, wood and iron paints, wood treatment paints, and others.
Listed on the Indonesia Stock Exchange (IDX) on December 8, 2021, with stock code (IDX: AVIA), the Company is a market leader in the paint and decorative coatings industry in Indonesia, with a total market share of approximately 20%, based on Avian Brands' sales revenue in 2020 generated from paint and decorative coating products, according to Frost & Sullivan. The Company has strong manufacturing capacity and capabilities through its manufacturing facilities in Sidoarjo and Serang, Indonesia, as well as the widest distribution network in Indonesia, covering 105 self-owned distribution centers and 34 third-party distribution centers in Q1-2022. All these distribution centers serve more than 54,500 building material stores throughout Indonesia.
