Jakarta, September 23, 2022 – PT Avia Avian Tbk. (Avian Brands), a leading paint manufacturer, appointed international actress Cinta Laura Kiehl as brand ambassador for its premium interior wall paint variant, Supersilk Anti Noda. This step was taken based on the suitability between Cinta's personality and Supersilk Anti Noda, which is elegant, high-quality, and environmentally conscious. On the same occasion, Supersilk Anti Noda also launched its latest TV commercial featuring Silky Smooth Technology, which makes the paint layer on walls extremely smooth and easy to clean.
“We observed how the pandemic has changed consumption patterns for paint needs. The retail segment contributed quite well during the pandemic. People spent more time at home, leading to increased activities indoors. The risk of dirty walls also became higher. For that, we present an interior wall paint that is capable of repelling liquid stains and is easy to clean, with just one rinse,” explained Ruslan Tanoko, Vice President Director of Avian Brands.
The development of Supersilk Anti Noda interior wall paint itself was not sudden. Research and development were continuously carried out by the Research, Development & Innovation (RDI) team to meet society's lifestyle in this era. “Supersilk Anti Noda with Silky Smooth Technology makes the final result of the paint film layer smoother like silk, making walls easy to clean with water. In addition, the taro leaf effect formula is capable of repelling liquid stains, so dirt does not easily stick to the walls,” explained Angelica Tanisia Jozar, Research, Development & Innovation Director of Avian Brands.
Ruslan added that by supporting the needs for decorative paint, where the paint layer on walls is required to last and remain clean for as long as possible, Avian Brands has the opportunity to demonstrate superior product durability, thus helping to strengthen the brand in the minds of the public and users. This is demonstrated by Avian Brands' collaboration with international actress Cinta Laura Kiehl.
This collaboration will show the public Avian Brands' commitment to fulfilling decorative paint needs. Cinta Laura herself admitted to being impressed by what Avian Brands has done in recent years. She feels honored by the collaboration with Supersilk Anti Noda. “I also hope that this collaboration can strengthen Avian Brands as a quality and trusted paint manufacturer native to Indonesia,” said Cinta Laura Kiehl, Brand Ambassador of Supersilk Anti Noda.
Cinta admitted that she is a person who cares deeply about cleanliness. “In line with my needs, Avian Brands provides paint products that consider my needs, the needs of its consumers. And Supersilk Anti Noda provides the answer with one rinse it's clean. This is exactly what I need in my life!”, Cinta concluded.
Supersilk Anti Noda is designed with low VOC (volatile organic compounds) levels, making it an environmentally friendly product and Green Label Singapore certified, which received the award as “environmentally preferred paint” from the Singapore Environment Council. Understanding the needs of families whose homes they want to always look clean and elegant, Supersilk Anti Noda has additional features such as scrub resistance, odor-free, minimal splatter, anti-fungal & moss, and lead & mercury-free, and colors that do not fade easily. In addition, Supersilk Anti Noda is also available in over 10,000 tinting colors to meet all needs for family home ambiance.
Premium interior wall paint Supersilk Anti Noda is available in 3 packaging sizes: 1 liter, 2.5 liters, and 20 liters. Prices range from Rp 140,000 – Rp 1,900,000,- depending on the choice of size and color. Supersilk Anti Noda can also be found at nearby building material stores or supermarkets and your favorite e-commerce platforms.
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About PT Avia Avian Tbk
PT Avia Avian Tbk. was established in 1978 as an integrated paint manufacturing company. Known as Avian Brands. For more than 4 decades, Avian Brands has colored the lives of millions of Indonesian families, through a variety of products including Sunguard All in One, Supersilk Anti Noda and Avitex wall paints, No Drop anti-leak coating paint, and Avian wood & iron paint.
Listed on the Indonesia Stock Exchange (IDX) on December 8, 2021, with stock code (IDX: AVIA), the Company is a market leader in the decorative paint and coatings industry in Indonesia, with a total market share of approximately 20%, based on sales in 2020 generated from decorative paint and coating products, according to Frost & Sullivan. The Company has strong manufacturing capacity and capability through the Company's manufacturing facilities in Sidoarjo and Serang, as well as the widest distribution network in Indonesia, which includes 105 of its own distribution centers and 34 third-party distribution centers as of Q2-2022. All these distribution centers serve more than 54,500 building material stores throughout Indonesia. Since 2020, Avian Brands has a research, development and innovation center called Avian Innovation Center (AIC) covering an area of 5,000 square meters, and as a manifestation of Avian Brands' commitment to environmental management, occupational health and safety, and GCG (good corporate governance) in accordance with international standards, Avian Brands has successfully obtained and implemented ISO 14001:2015 (Environmental Management), ISO 45001:2018 (Occupational Health and Safety Management System), ISO 50001:2018 (Energy Management System), and 26000:2010 (Guidance on GCG, social responsibility, Social Harassment and Gender Equality). The existence of Avian Brands aims to provide leading benefits and contribute to coloring Indonesia.
