In an effort to support emission reduction programs and address the problem of global warming, Avian Brands once again carried out a conservation program by planting 5,000 trees on the slopes of Mount Arjuno, Pasuruan. This activity was carried out by involving local farmers and the surrounding community as a form of collaboration in protecting the environment and increasing awareness of the importance of greening. The types of trees planted in this activity include Trembesi, Kurmis, Banyan, and Avocado. These trees were chosen because they have great potential in absorbing carbon and contributing to improving environmental quality. From this planting program, the estimated potential carbon absorption generated reaches 3,252 tons of CO2 equivalent, which makes this area a natural carbon sink that contributes to suppressing the concentration of greenhouse gases.
The planting of these 5,000 trees was carried out on an area of 5.5 hectares and successfully completed within 10 days. This program is in its third year of implementation, so overall, Avian Brands has planted 15,000 trees in an effort to rehabilitate the environment and take responsibility for the emissions produced. As part of this series of activities, Avian Brands held a tree planting ceremonial on February 8, 2025. This event was attended by company representatives, local government, and the local community as a form of shared commitment to preserving the environment. This ceremonial also serves as an important moment to raise awareness of the importance of concrete action in climate change mitigation.
The sustainability of this program demonstrates Avian Brands' long-term commitment to supporting a greener and healthier environment. Through this program, the company not only plants trees but also actively monitors the growth and success of the plants, ensuring that this initiative has a real impact on the surrounding ecosystem. In addition to its environmental impact, this program also provides social and economic benefits for the local community. By involving local farmers in the tree planting and maintenance process, the program provides increased income and improves community skills in conservation and greening.
Forest and land conservation around Mount Arjuno also plays an important role in maintaining groundwater balance and reducing the risk of natural disasters such as floods and landslides. Better vegetation will increase water absorption, thus supporting the availability of water resources for the community and surrounding ecosystems. In addition to contributing to carbon sequestration, this program also has a positive impact on improving aquatic vegetation, which plays an important role in maintaining ecosystem balance. This initiative aligns with the Sustainable Development Goals (SDGs), especially target number 13 (Climate Action), number 15 (Life on Land), and number 6 (Clean Water and Sanitation). By supporting these goals, Avian Brands is committed to continuing to play an active role in reducing the impact of climate change and improving the welfare of the surrounding community.
