On April 26, 2024, Avian Brands Peduli once again demonstrated its commitment to coastal communities by holding a Corporate Social Responsibility (CSR) activity titled Petik Laut Batulicin. This event took place lively at Siring Pagatan Beach, Tanah Bumbu, South Kalimantan, involving the painting of up to 100 local fishing boats.
This CSR activity by Avian Brands Peduli also coincided with or was accompanied by the Manppare Ritasi’e Maritime Cultural Charm Event organized by the local government of Tanah Bumbu Regency, South Kalimantan. Therefore, the enthusiasm of the local community was very high, and a strong sense of kinship emerged.
As a form of concrete support, Avian Brands Peduli donated 650 kg of Avian Wood and Iron Paint and 200 bottles of Original Avian Thinner B to beautify and strengthen these fishing boats. This program is a tangible step by Avian Brands in providing direct attention to Indonesian fishing communities, especially in coastal areas.
Petik Laut Batulicin became an important moment for fishermen in Tanah Bumbu. Besides updating the appearance of their boats, this activity is also expected to boost the morale and well-being of the fishermen in carrying out their daily activities or routines.
"Thank you Avian Brands for helping our fishermen. Hopefully, this cooperation can run smoothly and successfully.” Said M. Riswan, Head of the Fisheries Department of Tanah Bumbu Regency.
Avian Brands Peduli continues to be committed to running various CSR programs that support environment, education, and disaster response. The Petik Laut program is part of an initiative that focuses on Indonesia's characteristics as a maritime nation, with the hope of continuously providing real benefits to coastal communities in various regions of the country.
With this program, Avian Brands not only provides material assistance but also hopes to inspire and move coastal communities to better care for and maintain their environment. Avian Brands Peduli, through its CSR programs, continues to strive for the spirit of #JadiBaruLagi (Become New Again) to be felt by all layers of Indonesian society.
