The Corporate Social Responsibility (CSR) activity "Petik Laut" (Sea Harvest/Picking from the Sea) is one form of Avian Brands Peduli's commitment as a platform for social responsibility towards the environment, education, and disaster response. Avian Brands Peduli carries out the "Petik Laut" program in the form of painting fishing boats, which is a tangible act and direct attention from Avian Brands towards coastal communities, especially fishermen.
The "Petik Laut" program, or the painting of fishing boats, as a form of support from Avian Brands Peduli specifically for Indonesian fishing communities, is now present in Merauke City. On February 4, 2024, Avian Brands Peduli painted 100 fishing boats precisely at Lampu Satu Beach.
Avian Brands Peduli donated assistance in the form of 408 kg of Avian Wood and Iron Paint and 45 liters of Original Thinner B to successfully hold the event, which was attended by all fishermen at Lampu Satu Beach, Merauke.
“I, Arman Bugis from Samkai Village, thank Avian Brands because, thanks to them, our residents received inspirations that can then develop in my area. Furthermore, through Avian Brands, a new color has been given to the fishermen in Samkai, where almost 80% are fishermen.” Said Arman Bugis, head of Samkai Village, in his statement responding to the "Petik Laut" activity at Lampu Satu Beach.
Avian Brands Peduli, as a platform for Avian Brands' CSR program, has carried out fishing boat painting activities to make them #NewAgain in various regions across Indonesia. The "Petik Laut" activity, as a program mission for coastal communities, is an initiative related to Indonesia's character as a maritime nation.
In addition to environmental and social contributions, Avian Brands Peduli also focuses on CSR programs related to education and disaster response actions.
