BINTARO, October 13, 2023 – What comes to mind when reading or hearing about Mental Health? High life pressure, demands from family and the surrounding environment, bullying, suicide attempts, and so on. Indonesia is currently even entering a bullying emergency situation. Based on the 2022 Education Report presented by the Minister of Education, Culture, Research, and Technology, Nadiem Makarim, which stated that 25% of students in Indonesia experience various forms of bullying. This reality is also reinforced by data from a health application, which in 2022 recorded approximately 60,000 young people aged 15-30 years consulting psychiatrists and psychologists about mental health problems. These mental health issues are triggered by many things, including economics, loneliness, work problems, past trauma, pressure from partners, and more. Psychologist, Chitra Ananda Mulia M. Psi, also explained that 1 out of 2 people in Indonesia, and 1 out of 3 Indonesian teenagers, have mental health problems. So what can we contribute to be part of the solution and change for these problems?
”Avian Brands, as the largest local wall paint producer in the country, has consistently and continuously committed to being involved in social activities that benefit the community. We know that mental health issues, which are currently prevalent, especially among teenagers, are problems that must be solved together with many parties. Avian Brands fully supports this effort through the movement “Avian Brands Support Mental Health with Healing Colours” through superior products with colors that have been scientifically proven to help provide a more calming atmosphere for mental health warriors,” explained Mely Yanti, Marketing Manager of Avian Brands at the Launch of “Avian Brands Support Mental Health with Healing Colours”.
Through its flagship products Sunguard All-In-One and Supersilk Anti Noda, Avian Brands presents wall paint colors that create a “feel good” effect, benefiting users, especially those struggling with mental health issues.
Meanwhile, on the same occasion, Joe Taslim, Actor and Martial Art Expert appointed as Brand Ambassador for Sunguard All-In-One, stated: ”As an individual and a father of growing and developing children, I am also concerned about the current condition of children and teenagers struggling with mental health. From this, we learn that as parents, we are obliged to provide sufficient protection and attention for our children, so that they feel safe and comfortable at home. It’s not just about providing time, but basic needs such as a decent and comfortable home and room are also a priority. And so far, Avian Brands products have been able to realize what is a priority for our family”."
Ade Binarko, Founder of SehatMental.id, a community formed based on concern for the mental health of young people, also emphasized the benefits of colors for the prevention and healing process of mental health disorders. Mas Ade, as he is affectionately called, said; “From personal experience, as well as sharing from our community members, it is clear that certain colors are very helpful in improving mood and also helping to relieve stress. This, of course, becomes a factor that accelerates the recovery process for those with mental health issues”."
Avian Brands products, Supersilk Anti Noda and Sunguard All-In-One, offer room color inspirations that can help improve mental health conditions, including through the Mood Booster Collection (bright colors) with 12 color collections; Close To You, Red Jumper, Red Rhythm, Bright Spot, Travelling Somewhere, Arizona Sunset, Smile For Me, Cheerful Heart, Midnight Sun, Lime Light, Think Green, Maze Runner and the Stress Release Collection (soft/pastel colors) with 12 color collections; Heart & Soul, Here For You, Aqua Healing, Cool Me Down, Joyful Soul, Precious Time, Healing Power, Rest & Relax, Slow & Easy, Free Your Mind, Timeless Moment, Musical Therapy.
Not only that, Avian Brands’ support for the “Support Mental Health with Healing Colours” movement is also manifested through FREE guidance and consultation facilities from professional experts, which will be carried out in several locations in the Java area.
“Avian Brands Support Mental Health with Healing Colours” will be an ongoing activity that will continue to be echoed to raise awareness among more parties. Mental health issues are not trivial problems that can be underestimated, and must be addressed together immediately so that Indonesia has a healthy young generation, not only physically healthy, but also mentally healthy and resilient to be able to continue building this nation into a strong and advanced nation.
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About PT Avia Avian Tbk
PT Avia Avian Tbk. was founded in 1978 as an integrated paint manufacturing company. Known as Avian Brands. For more than 4 decades, Avian Brands has brought color to the lives of millions of Indonesian families, through a variety of products including Sunguard All in One, Supersilk Anti Noda, and Avitex wall paints, No Drop leak-proof coating paint, and Avian wood & iron paints.
Listed on the Indonesia Stock Exchange (IDX) on December 8, 2021, with stock code (IDX: AVIA), AVIA is a market leader in the paint and decorative coatings industry in Indonesia, with a total market share of more than 23%, based on sales in 2020 generated from paint and decorative coating products, according to Frost & Sullivan. AVIA has strong manufacturing capacity and capabilities through AVIA's manufacturing facilities in Sidoarjo and Serang, as well as the widest distribution network in Indonesia, which includes 114 self-owned distribution centers, 13 self-owned mini distribution centers, and 37 third-party distribution centers until the end of the first semester of 2023. All these distribution centers serve more than 56,000 building material stores throughout Indonesia. Since 2020, Avian Brands has had the first research, development, and innovation center in Indonesia called the Avian Innovation Center (AIC), covering an area of 5,000 square meters, and as a manifestation of Avian Brands' commitment to environmental management, occupational health and safety, and GCG (Good Corporate Governance) in accordance with international standards, Avian Brands has successfully obtained and implemented ISO 14001:2015 (Environmental Management), ISO 45001:2018 (Occupational Health and Safety Management System), ISO 50001:2018 (Energy Management System), and 26000:2010 (Guidelines for GCG, social responsibility, Social Harassment and Gender Equality). The presence of Avian Brands aims to provide leading benefits and contribute to coloring Indonesia.
