Sidoarjo, October 27, 2022 – Various complaints often arise when painting with medium-grade paint, including colors that fade easily, a rough finish, and peeling paint. Addressing these complaints, Avian Brands presents Avitex Gold, a multi-functional wall paint that can be used on both exterior and interior walls. Equipped with various champion features, Avitex Gold is the Champion of Wall Paints. Avitex Gold delivers a perfectly smooth finish, capable of covering wall imperfections, colors that don't easily fade, offers 10,000+ color options with tinting machine technology, 5-year protection, and many other champion features.
“We have conducted a series of developments and tests at the Avian Innovation Center (AIC) to enable Avitex Gold to deliver its best performance and up to 5 years of protection,” explained Angelica Tanisia Jozar, Director of Research Development Avian Brands. “Today's event takes place at the Avian Innovation Center, allowing us to provide a more tangible experience and a closer look at the paint development process. Through today's series of events, we aim to demonstrate Avian Brands' commitment to continuously delivering innovative paint products,” said Angelica Tanisia Jozar, Director of Research Development & Innovation Avian Brands.
On the same occasion, Ellen Yovita, Marketing Manager of Avian Brands, explained, “There's a special reason behind the name Avitex Gold. Beyond its champion features, the color gold is usually synonymous with achievement, winning, luxury, and success. When formulating innovations for Avitex Gold, we envisioned Avitex Gold as the champion of wall paints in solving all wall painting problems.”
The event was also attended by Ar. Andy Rahman, an architect who has been involved in the construction and building industry for 30 years. He has handled many residential projects, which has allowed him to better understand the needs and desires of his clients (homeowners). For him, the selection and recommendation of building materials are crucial for customer satisfaction. “Architecture is a service-oriented profession. If we provide poor-quality materials, our reputation is at stake,” he stated.
“The most challenging thing is that homeowners want the best. All building materials must be of the highest quality, champion quality. But they also want it to be within budget, affordable,” Ar. Andy Rahman recounted. Being a consultant for homeowners is indeed not an easy task. It's not just about following what the homeowner asks for, but also requires careful consideration in recommending building materials. This is done to ensure homeowners are satisfied.
“If weighted from 1 to 5, where 1 is very unimportant and 5 is very important, paint ranks at number 4. Paint is a building material that is visually seen. Not only does its color describe the homeowner's character, but the paint's features are also important. Paint can be considered good if it has durability and a long lifespan,” Ar. Andy Rahman added.
“Avitex is a long-standing brand that is strongly embedded in the minds of Indonesian people and has been a top brand to this day. Therefore, we are completing the Avitex product variant through Avitex Gold as the champion of wall paints,” Ellen added. Additionally, Avitex Gold also features anti-fungal and anti-moss properties, and is lead & mercury-free. Avitex Gold is very safe to use and environmentally friendly, as it has obtained Green Label Singapore certification.
“Avitex Gold paint has a matte finish, making it capable of covering wall imperfections and offering the best coverage,” Angelica continued, “This paint also provides 5-year protection with colors that don't easily fade in both exterior and interior areas. Furthermore, Avitex Gold paint can be tinted, offering more than 10,000 color options.”
Avitex Gold paint is available in 2 packaging sizes, 5 kg and 25 kg, and can be found at your nearest building materials store or construction supermarket.
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About PT Avia Avian Tbk
PT Avia Avian Tbk. was established in 1978 as an integrated paint manufacturing company. Known as Avian Brands. For over four decades, Avian Brands has brought color to the lives of millions of Indonesian families through various products, including Sunguard All in One, Supersilk Anti Stain, and Avitex wall paints, No Drop anti-leak coating paint, as well as Avian wood & iron paints.
Listed on the Indonesia Stock Exchange (IDX) on December 8, 2021, with stock code (IDX: AVIA), the Company is a market leader in Indonesia's paint and decorative coatings industry, with a total market share of approximately 20%, based on 2020 sales generated from paint and decorative coating products, according to Frost & Sullivan. The Company has strong manufacturing capacity and capabilities through its manufacturing facilities in Sidoarjo and Serang, as well as the widest distribution network in Indonesia, covering 105 self-owned distribution centers and 34 third-party distribution centers in Q2-2022. All these distribution centers serve more than 54,500 building materials stores across Indonesia. Since 2020, Avian Brands has operated a research, development, and innovation center named Avian Innovation Center (AIC) covering 5,000 square meters, and as a testament to Avian Brands' commitment to environmental management, occupational health and safety, and GCG (good corporate governance) in accordance with international standards, Avian Brands has successfully obtained and implemented ISO 14001:2015 (Environmental Management), ISO 45001:2018 (Occupational Health and Safety Management System), ISO 50001:2018 (Energy Management System), and 26000:2010 (Guidelines for GCG, social responsibility, Social Harassment, and Gender Equality). Avian Brands' presence aims to provide leading benefits and contribute to coloring Indonesia.
