Bekasi, June 27, 2024 – A home is one of humanity's fundamental needs, highly important alongside clothing, food, education, and health. To own a residence that suits one's needs and desires, it turns out, requires sufficient knowledge so that the inhabitants do not experience loss and regret later on. Wall paint is one of the main components to protect as well as provide beauty and comfort to a home. The elegance and strength of a dwelling can be immediately seen from the wall paint used on its exterior and interior. Incorrect wall paint selection is sure to affect the quality of the house. "Avian Brands" as the largest local paint producer in the country is called to educate the public on how to choose the right wall paint so that the results are no longer debatable, or "No Debat", said Mely Yanti, Marketing Manager of Avian Brands at the launch of the "Cat Tepat No Debat" (Right Paint, No Debat) campaign at Mitra10 Kalimalang.
Avian Brands' commitment and totality in educating the public is carried out through the creation of premium wall paint products for exterior and interior, produced with high technology and continuous research. Avian Brands' premium wall paints, Sunguard Series for exterior and Supersilk Series for interior, offer significantly better paint quality with perfect adhesion and longer-lasting bright colors. “All Avian Brands' premium wall paints have a higher binder content compared to other paints that have more filler, which causes easy chalking. Similarly, the composition of pigment/colorant used in Avian Brands' premium wall paints is also higher to produce bright and long-lasting color variations. Ultimately, the use of special additive substances in premium wall paints provides superior features including UV Resistant and Stain Repellent," Mely added.
On the same occasion, Cinta Laura Kiehl, Brand Ambassador for Supersilk Anti Noda, said that she pays great attention to the quality of her dwelling. “For me, the aesthetics, cleanliness, and comfort of a home are paramount. I can find a lot of inspiration to create even from home. The use of Supersilk Anti Noda premium wall paint for my home and office provides a very smooth finish, as it features silky smooth technology, making the walls always look clean and elegant. Choosing premium wall paint from Avian Brands is the right decision for me, who always adheres to standards of perfection and quality principles in every aspect of my life.”
Meanwhile, AR. Irma R Permadi from the Indonesian Architects Association (IAI) explained that wall paint has a significant influence on the development of interior design and architectural trends. The color and texture of paint can determine the atmosphere and character of a room. With Avian Brands' premium wall paint innovations, designers have more options to create aesthetic, comfortable, and durable spaces. “In my experience, choosing the right paint can totally transform the look and feel of a room, making it more attractive and harmonious. This is an important element that often becomes the focal point in interior design," she stated. The selection of premium wall paint is crucial for long-term wall maintenance, as premium wall paint requires less maintenance and retains its appearance longer, thus capable of preserving the beauty and aesthetic value of a home. This, of course, becomes a benefit and high investment value for its users.
Avian Brands Premium Products: Sunguard Series and Supersilk Series can be obtained at all building material supermarkets, paint stores, and other building material stores throughout Indonesia, from Sabang to Merauke, or through Avian Brands' Tokopedia e-commerce.
With the education through the "Cat Tepat No Debat!" (Right Paint, No Debat!) campaign, Indonesian society is expected to no longer be confused in choosing the right paint with undeniable results. They will be increasingly confident in using premium wall paint products from Avian Brands, especially the Sunguard Series and Supersilk Series, which can provide the best painting results in the premium class, and will increasingly love Indonesian products because Avian Brands has grown and developed with the Indonesian people for 45 years and always innovates to provide quality products that meet the needs of Indonesian society.
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About PT Avia Avian Tbk
PT Avia Avian Tbk was established in 1978 as an integrated paint manufacturing company. Known as Avian Brands. For over 4 decades, Avian Brands has brought color to the lives of millions of Indonesian families, through a diverse range of products including Sunguard All in One, Supersilk Anti Noda, and Avitex wall paints, No Drop waterproof coating paint, and Avian wood & iron paint.
Listed on the Indonesia Stock Exchange (BEI) on December 8, 2021, with stock code (IDX: AVIA), AVIA is the largest decorative paint manufacturer and a market leader in the decorative paint and coatings industry in Indonesia based on a survey conducted by Frost & Sullivan.
Currently, AVIA controls approximately 23% of the market share in the decorative paint and coatings industry in Indonesia. AVIA possesses strong manufacturing capacity and capabilities through its manufacturing facilities in Sidoarjo and Serang. Vertical integration allows AVIA to produce raw materials internally.
AVIA's sales are divided into architectural solutions and merchandise. Architectural solutions contribute approximately 80% of sales, and the merchandise segment contributes approximately 20% of sales.
Since 2020, Avian Brands has had the first research, development, and innovation center in Indonesia called the Avian Innovation Center (AIC), covering an area of 5,000 square meters.
As a manifestation of Avian Brands' commitment to environmental management, occupational health and safety, and GCG (Good Corporate Governance) in accordance with international standards, Avian Brands has successfully obtained and implemented ISO 9001:2015 (Quality Management System), ISO 14001:2015 (Environmental Management System), ISO 45001:2018 (Occupational Health and Safety Management System), ISO 50001:2018 (Energy Management System), and ISO 27001:2013 (Information Security Management System).
The presence of Avian Brands aims to provide leading benefits and contribute to coloring Indonesia.
