Surabaya, September 18, 2024 – After the pandemic period, indoor activities have increased again. Not only in residential homes, but also in other commercial areas. High mobility indoors can affect wall cleanliness and reduce the aesthetic value of interior areas. This then leads to higher maintenance needs, such as repainting, which requires extra costs.
The "Stain No Worry" campaign comes as an answer to many people's concerns about stains on walls. With premium interior wall paint Supersilk Anti Noda, walls are not only protected from stains but also easy to clean, keeping them spotless with just one rinse. This feature is an ideal solution for families, business owners, property owners, and even artists who are close to the risk of stains on walls.
Together with Cinta Laura Kiehl (Brand Ambassador for Supersilk Anti Noda), Avian Brands invites housewives to witness firsthand how the Taro Leaf Effect Technology can repel liquid stains on the paint film layer. The premium interior wall paint product Supersilk Anti Noda is also equipped with Silky Smooth Technology, which makes the paint finish as smooth as silk, minimizes splashes, is scrub-resistant for over 5,000 times without damaging the paint surface, and is Singapore green label certified.
On the same occasion, Cinta Laura also expressed her concern about the proper use of premium paint products for interior needs. "The painting process is not easy and requires extra cost and time. Choosing premium paint with the best features can save costs in the future. It might feel expensive at the initial purchase. However, with easy maintenance and long-lasting paint durability, the Supersilk Anti Noda product is very worth to buy," explained Cinta.
The "Stain No Worry" series of activities also featured various inspiring figures who experienced the advantages of Supersilk Anti Noda firsthand. Najla Bisyir (F&B business owner), Rizki Silitonga (art influencer), and Stefani Gabriela (Mom & Beauty Influencer) shared their experiences in maintaining wall cleanliness while running their businesses and hobbies.
In addition to the talk show and sharing session, participants were also invited to attend a painting workshop using the product Supersilk Anti Noda to gain direct experience in the painting process.
Through this series of events, Avian Brands aims to build awareness that wall cleanliness and aesthetics can be maintained without limiting creativity. The "Stain No Worry" campaign is expected to be a solution and a form of Avian Brands' commitment to delivering quality products to the community. Supersilk Anti Noda products can be found at the nearest building material stores or Avian Brands' official store on Tokopedia, available in 3 packaging sizes: 1 liter, 2.5 liters, and 20 liters.
So, whatever the activity, there's no need to worry about stains anymore. Stains? No Worry!
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A Glance at PT Avia Avian Tbk
PT Avia Avian Tbk was founded in 1978 as an integrated paint manufacturing company. Known as Avian Brands. For over 4 decades, Avian Brands has colored the lives of millions of Indonesian families through various products, including Sunguard All in One wall paint, Supersilk Anti Noda and Avitex, No Drop waterproofing paint, and Avian wood & iron paint.
Listed on the Indonesia Stock Exchange (BEI) on December 8, 2021, with stock code (IDX: AVIA), AVIA is the largest decorative paint manufacturer and a market leader in the decorative paint and coatings industry in Indonesia, based on a survey conducted by Frost & Sullivan.
Currently, AVIA controls approximately 23% of the market share in the decorative paint and coatings industry in Indonesia. AVIA has strong manufacturing capacity and capabilities through its manufacturing facilities in Sidoarjo and Serang. Vertical integration allows AVIA to produce raw materials internally.
AVIA's sales are divided into architectural solutions and merchandise. Architectural solutions contribute approximately 80% of sales, and the merchandise segment contributes approximately 20% of sales.
Since 2020, Avian Brands has had the first research, development, and innovation center in Indonesia called the Avian Innovation Center (AIC), covering an area of 5,000 square meters.
As a manifestation of Avian Brands' commitment to environmental management, occupational health and safety, and GCG (Good Corporate Governance) in accordance with international standards, Avian Brands has successfully obtained and implemented ISO 9001:2015 (Quality Management System), ISO 14001:2015 (Environmental Management System), ISO 45001:2018 (Occupational Health and Safety Management System), ISO 50001:2018 (Energy Management System), and ISO 27001:2013 (Information Security Management System).
The presence of Avian Brands aims to provide leading benefits and contribute to coloring Indonesia.
