Jakarta, July 28, 2024 – Exterior wall painting issues often arise due to the paint's lack of resistance to extreme weather conditions in Indonesia. To address this problem, Avian Brands actively recommends the use of wall paint that is #TrulyTough. Together with Sunguard All-In-One Brand Ambassador, Joe Taslim, and renowned artist Randy Pangalila, Sunguard All-In-One proved the toughness of its product through a mass mural activity at the crowded Car Free Day (CFD) Dukuh Atas on Sunday, July 28, 2024. The proof of Sunguard All-In-One's toughness began today and will continue for 1 month, where the mural results will be left exposed to Jakarta's extreme weather.
“As a Brand Ambassador, I am not satisfied if I only experience the toughness of this product myself. Today, I challenge Randy, I challenge all Indonesian people to prove for themselves that Sunguard All-In-One is #TrulyTough in facing various problems that often appear on exterior walls,” explained Joe Taslim, Brand Ambassador of Sunguard All-In-One.
Actor Randy Pangalila also joined this campaign to answer Joe Taslim's challenge. “Of course, I was challenged to prove the superiority of this product myself. And it turns out the paint colors are bright and very easy to apply,” said Randy.
Mely Yanti, Marketing Manager of Avian Brands, explained that painting exterior walls is not an easy job because of the wider and more challenging area, so the cost incurred is not small. Therefore, it would be a great pity if one chooses the wrong exterior paint. For this reason, one must choose the right exterior paint that is #TrulyTough to protect property/residence from various natural elements such as exposure to Ultra Violet (UV) rays, infrared rays, rain, and the accumulation of dust. All of these can cause colors to fade quickly, increase indoor temperatures, and even cause cracks in the building.
Sunguard All-In-One with UV Shield Pro technology is able to block UV light exposure which causes colors to fade quickly, while also reflecting the heat of infrared rays which causes an increase in indoor temperatures. In addition, Sunguard All-In-One is also elastomeric so it can stretch to follow expansion and contraction due to extreme weather to help prevent and cover hairline cracks.
By choosing Premium Sunguard All-In-One exterior wall paint and applying it correctly, the lifespan of exterior walls can be significantly extended, up to 15 years. “For long-term exterior wall protection and with maximum painting results, Sunguard All-In-One is a product that is worth to buy. It might feel expensive when purchased, but it can be used for many years and there's no need to bother repainting repeatedly. So it's more economical and efficient,” added Mely.
Sunguard All-In-One is available at nearby building material stores and supermarkets or the Official Tokopedia Avian Brands Store. More than 10,000 color options are available in 3 package sizes (1 L, 2.5 L & 20 L), with prices starting from Rp 200,000,-.
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About PT Avia Avian Tbk
PT Avia Avian Tbk was founded in 1978 as an integrated paint manufacturing company. Known as Avian Brands. For more than 4 decades, Avian Brands has colored the lives of millions of Indonesian families through a variety of products including Sunguard All in One, Supersilk Anti Stain and Avitex wall paints, No Drop waterproof coating paint, and Avian wood & iron paints.
Listed on the Indonesia Stock Exchange (IDX) on December 8, 2021, with stock code (IDX: AVIA), AVIA is the largest decorative paint manufacturer and a market leader in the decorative paint and coating industry in Indonesia based on a survey conducted by Frost & Sullivan.
Currently, AVIA controls approximately 23% of the market share in the decorative paint and coating industry in Indonesia. AVIA has strong manufacturing capacity and capabilities through manufacturing facilities in Sidoarjo and Serang. Vertical integration allows AVIA to produce raw materials internally.
AVIA's sales are divided into architectural solutions and merchandise. Architectural solutions contribute approximately 80% of sales and the merchandise segment contributes approximately 20% of sales.
Since 2020, Avian Brands has the first research, development, and innovation center in Indonesia called Avian Innovation Center (AIC), covering an area of 5,000 square meters.
As a manifestation of Avian Brands' commitment to environmental management, occupational health and safety, and GCG (Good Corporate Governance) in accordance with international standards, Avian Brands has successfully obtained and implemented ISO 9001:2015 (Quality Management System), ISO 14001:2015 (Environmental Management System), ISO 45001:2018 (Occupational Health and Safety Management System), ISO 50001:2018 (Energy Management System), and ISO 27001:2013 (Information Security Management System).
The existence of Avian Brands aims to provide leading benefits and contribute to coloring Indonesia.
