Pelabuhan Ratu, Sukabumi, West Java, bore witness to the implementation of the Petik Laut Program held on May 19, 2024. In this activity, Avian Brands, through its Corporate Social Responsibility (CSR) program, Avian Brands Peduli, once again made a tangible contribution by providing 550 kg of Avian Wood and Metal Paint for repainting 50 fishing boats. This program not only aims to beautify fishing boats but also to boost morale and togetherness among coastal communities.
Petik Laut is a CSR program that has been carried out by Avian Brands in many locations across Indonesia, specifically dedicated to coastal communities, especially fishermen. On this occasion, the fishermen community in Pelabuhan Ratu experienced the Petik Laut Program. This event is a manifestation of gratitude for their hard work and a direct form of appreciation for the people who have worked hard in their profession as fishermen, as well as providing hope and encouragement for their catches to be even more abundant in the future. As part of this series of events, the community gathered to engage in various activities, one of which was painting fishing boats.
Avian Brands' involvement in this program demonstrates the company's commitment to supporting the preservation of local traditions while also making a tangible contribution to the welfare of coastal communities. By providing high-quality paint, Avian Brands hopes that fishing boats can appear more attractive and durable, enduring unpredictable sea weather. On the day of the event, the atmosphere in Pelabuhan Ratu was filled with the spirit of mutual cooperation. Fishermen, along with volunteers from Avian Brands and local community members, collaborated to paint the fishing boats. Each boat was painted using Avian Wood and Metal Paint, known for its fast-drying, glossy finish, and resistance to weather and corrosive marine environments.
The painting process began in the morning, with the first step being cleaning the boat surfaces of dirt and rust. Afterward, the paint was applied to ensure that the 50 fishing boats appeared with bright and diverse colors from Avian Wood and Metal Paint. The final results showed boats that were not only beautiful to look at but also well-protected and durable. The boat painting assistance from Avian Brands not only provided aesthetic benefits but also positively impacted the lives of the fishermen. Well-maintained boats tend to be more durable and perform optimally, allowing fishermen to go out to sea feeling safe and comfortable. Furthermore, attractive-looking boats can also increase their resale value and the fishermen's competitiveness in selling their catch.
Moreover, this activity also strengthened relationships among various layers of society. The spirit of mutual cooperation and togetherness became even more palpable as all parties worked together to achieve a common goal. This forged stronger bonds among them, making the coastal community of Pelabuhan Ratu more solid and cohesive.
Through this CSR program, Avian Brands demonstrates its commitment to supporting environmental and social sustainability. The Pelabuhan Ratu Petik Laut Program is a tangible manifestation of Avian Brands' commitment to making a positive impact on society and the environment. Going forward, Avian Brands will continue to strive to implement various beneficial and sustainable CSR programs, aiming to create a better future for all. With deep pride and gratitude, Avian Brands Peduli will continue to move forward with the community, coloring and beautifying every aspect of their lives.
