Avian Brands, through its Corporate Social Responsibility (CSR) program, Avian Brands Peduli, once again demonstrated its commitment to the sustainability of Indonesia's coastal communities. In July 2024, Avian Brands organized a CSR activity themed as a fishing boat painting competition at Namosain Beach, Kupang. This event featured a fishing boat painting competition as an effort to support the activities of coastal communities, while also enhancing the aesthetics, durability of fishing boats, and the harmony and solidarity of the community.
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A total of 60 fishing boats were decorated and given a new coat of paint using one of Avian Brands' superior products, namely Avian Cling Synthetic. This product is known as a high-quality paint that provides optimal protection for wood and iron surfaces, and has high durability against extreme weather conditions often experienced by fishing boats.
To support the smooth running of the Avian Brands Peduli activity, Avian Brands contributed 350 kg of Avian Cling Synthetic and 100 bottles of Avian Thinner B Asli. Both products became the primary choice for boat painting due to their ability to provide durable and glossy results, making the fishing boats more appealing while also protecting them from corrosion caused by seawater. Furthermore, this activity also served as a platform for fishermen to express their creativity in beautifying their boats. Through Avian Brands' quality paint, participants were able to create final results that were not only visually appealing but also functional.
The Petik Laut activity at Namosain Beach, Kupang, proceeded with a series of events full of spirit and enthusiasm. Beginning on Wednesday, July 17, 2024, the participant registration process and paint distribution ran smoothly. Participating fishermen received painting materials such as Avian Cling Synthetic and Avian Thinner B Asli, which were specially provided by Avian Brands to support this competition.
Over the next few days, participants competed to create the best designs for their boats, using their individual creativity. Each decorated boat reflected the beauty and uniqueness of local culture, while also showcasing the benefits of Avian Brands' quality products. At the peak of the event, on Saturday, July 20, 2024, the winners of the boat painting competition were announced. In addition to cash prizes totaling Rp 2,000,000 for 1st Place, Rp 1,000,000 for 2nd Place, and Rp 800,000 for 3rd Place, the winners also received additional prizes including boat paint, anti-fouling paint, and painting tools from Avian Brands. This event was not only a competition but also a means to strengthen solidarity among fishermen and foster a spirit of mutual cooperation (gotong royong) within the coastal community.
This CSR program is one of Avian Brands Peduli's tangible steps in creating a positive impact on coastal communities. Not only contributing through quality products, Avian Brands also demonstrates its concern for environmental sustainability and local economic empowerment. With more well-maintained and aesthetically pleasing boats, it is hoped that fishermen can be more confident in going out to sea and improve their welfare.
Avian Brands not only provided new colors to fishing boats but also conveyed important messages about sustainability, creativity, and solidarity. Avian Cling Synthetic, as the superior product used, proves that paint quality can support community well-being while preserving environmental beauty.
With a spirit of sharing and care, Avian Brands continues to commit to being a reliable partner for coastal communities in Indonesia. Namosain Beach, Kupang, stands as a real testament to this spirit, and it is hoped that programs like this can continue in various other coastal regions of Indonesia.
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